Nicki Minaj, who released her debut album ‘Pink Friday’ on the same day, has been promoting the album non-stop with multiple interviews and performances since the release date. Kanye on the other hand has kept to himself, steering clear from the late night promotions, resulting in the album falling out of the top 10 last week.
So what has he been up too these past few weeks?
A few weeks ago reports came in the Kanye was filming the ‘Monster’ video with Rick Ross, Jay-Z, and Nicki Minaj. After a preview and photos from the shoot were released all signs of life disappeared. Currently ‘Monster’ is missing from the top 50 on the Hip-Hop/R&B Chart. The video would certainly bring some interest back into the song, but it needs to be released sooner than later.
The today this picture was posted on twitter from Rihanna with some of the lyrics from ‘All Of The Lights’. Back in September Kanye mentioned how the song was going to be the third single, but not much was said after, and since the album was leaked there was no proper release.
I recently heard the song on Hot 97 in New York, and I was curious if it was slowly catching on. Also, since the song was featured in the ‘Runaway’ film I was skeptical to see if it would get it’s own video. Thankfully it seems like it is, and I’m hoping it will include all of the featured artist.
This whole era is a weird one in my opinion. I feel like there has been no rhyme or reason to it, and Kanye is just doing whatever he feels. That may be fine, but considering that none of the singles have seemed to pick up, it may be hard for Kanye to sustain sales. With an album that good, it would be a shame to see it fall to the side.
I’m hoping that these videos will bring more attention to the project, and that Kanye will do a few more live performances in the near future.
What do you think?