Billboard Update

Adele logs in her sixth week at number 1 on the Billboard Hot 100. The song shows no sign of slowing down, gaining 1% in audience impressions this week. ‘Rolling in the Deep’ is a hit on multiple formats, which makes its staying power even stronger. At this rate Adele will not only claim the most successful charting album on the Billboard 200 (10 weeks thus far), but also the most successful single of the year. As of now, ‘Rolling’ is tied with ‘Born This Way’ for longest number 1 of 2011. That will change next week I’m sure.

Nicki Minaj scores her first solo top 10 hit as ‘Super Bass’ moves 11-10 this week. The song makes a huge jump on the radio chart (31-14), and is up 8% in digital sales. Nicki was last seen in the top 10 at number 6 with Trey Songs on ‘Bottoms Up’ and at number 2 with Young Money on ‘Bedrock’. If she still plans on releasing ‘Fly’ as her next single, her success will only grow.

Jason Aldean jumps 23-9 with ‘Dirt Road Anthem’. The song received the remix treatment from Ludacris, who performed the song with Aldean on the CMT Awards. The promotion lead to a 99% sales increased. Overall the remix accounted for 44% of all the songs sales.

Pitbull continues to hold the number 2 spot with ‘Give Me Everything’. The song has been gaining radio impressions consistently for the past few weeks, but is still nowhere near Adele (129 million vs. 151 million). I have been waiting for ‘Give Me Everything’ to hit number 1, but sadly I think the song with have the same fate as his 2009 hit ‘I Know You Want Me’, which stalled at number 2. Regardless of the songs fate, it will still be remembered as a summer anthem, something Pitbull will be known for.

Feel free to head over to Billboard and see where your favorite fall. I’ve been out of the rat race for a few weeks now, so I apologize about that. Hopefully we’ll get things rolling again this summer.


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