Karmin’s fame rose earlier this year after their cover of Chris Brown’s ‘Look At Me Now’ went viral in April. With over 41 million hits to date, the video stand as one of the most talked about clips of the year.
I posted earlier that the group was signed by LA Reid, and they’ve been working their debut album since. Even though their youtube channel includes some original music it’s hard for me to predict the direction of their album. Under LA Reids direction, I could see the urban-pop appeal being the stand out aspect their debut, especially since they have reportedly teamed up with Tricky Stewart and The Runners.
Karmin is without a doubt talented and I love all of their videos, but imagining them on a larger scales risks losing their charm for me. This is why it’s smart for them to continue their cover videos. It will keep their fans close, and show the world that they are still grounded. I really want to love them, so I hope my initial fears are just hot air.
According to the videos description, their first single is due in two weeks. So thankfully we won’t have to wait to long to find out what they have in store.
That being said, their cover of ‘No Scrubs’ is sick. They made it their own, without losing the swag of the original.
Peep the video below: