The Weeknd Fails Florence

The Weeknd has been gaining some serious attention these past few months with the releases of his free internet albums. So it comes as no surprise that artist would be running up to collaborate with the singer/producer/sometimes rapper.

Don’t get me wrong, The Weeknd is solidifying himself in a tough industry Continue reading

Drake and Florence Welsh Perform Together

Drake treated his UK fans to a huge treat when he brought out Florence Welsh, the lead singer of Florence+The Machine, to perform his song ‘Fireworks’.

As always Drake was fantastic on stage. He is one of the most vibrant rappers to watch perform. displaying his passion for music every time he’s on stage. I have to say that Florence Continue reading

Sales Aftermath

As I said at the beginning of the weekend, the VMA’s usually result in a sales increase for both the nominees and performers. Florence + The Machine have seen the biggest jump since they made their performance of ‘Dog Days Are Over’ last night. The song has jumped to number 10 on itunes, a new peak for them, and their album, ‘Lungs’ has jumped to number 2. This should be a huge week for them sales and chart wise. Thankfully they are gaining fans from a performance that was true to their artistry.

30 Seconds to Mars will probably see their song, ‘Kings and Queens’ reach a new peak next week as well. The song has reached to number 22 on itunes. If they were smart the song would be re-released to Top 40 radio to gain audience impressions while the song is popular on itunes. Their album, ‘This is War’ also moved up to number 22 on the album chart.

Usher moved up a few spots as ‘DJ Got Us Fallin’ in Love’ zooms to 3 on itunes. It is not surprising since his performance was the most exciting of the night. Drakes song ‘Fancy’ is at a new itunes peak of 48. I am hoping that a remix with Mary J. Blige will be released soon.

I am glad to see that Florence and 30 Seconds to Mars seem to be benefitting from the VMA’s the most. Considering that they are less commercial than all the other acts I am sure they are celebrating their success today.

VMA Weekend Wrap-Up

Tonight was Lady Gaga’s night winning 8 awards, including ‘Bad Romance’. I am so thankful that the video that deserved all the awards won the most. I did pretty decent with predicting the winners tonight. I predicting 5 of the winners correctly. I best performance of the night goes to Usher, who was able to bring both awesome vocals and dancing. Florence + The Machine did an amazing job, staying true to her artistry. Taylor Swift was by far the worst of the night, and Kanye get the last laugh earning both the respect and love from the entire arena who was cheering his name at the end of the performance. The biggest disappointment was that fact that Lady Gaga did not perform. After last years performance she should of been the first person added on the bill. Overall the show was pretty decent, with all of the awards going to the deserving winners.

What did you think of the show? After all of the post that I have done today I’m done for the night!

VMA: ‘Dog Days Are Over’ Florence + The Machine

Rating: B

Every year MTV nominates an artist that is more alternative or unknown  to appeal to a broad audience for the show. This year British pop group Florence + The Machine were nominated for video of the year. The nomination left a lot of people scratching their heads considering that Florence + The Machine haven’t made a strong impact on the states yet. Not only is this a turning point in their international success, but if they actually win video of the year both media and radio attention will be brought upon the band.

‘Dog Days Are Over’ is the second single from the groups album ‘Lungs’. The album was one of the most successful in Britain during the past two year. Florence began receiving attention in the states when the movie ‘Eat,Pray, Love’ chose ‘Dog Day Are Over’ to be its backing song. For smaller bands a feature in a movie or TV show can change their entire career (look at Snow Patrol or The Fray).  The single was therefore re-released for the states with a new video. Since the video’s nomination the song has hit the top 100 on itunes, and the band has been added to perform at the main show.

The song itself is unlike anything that is out on the radio now. First of all it has real instruments, which seems to be in the past. Second, the vocal arrangement and hook does not fit into the mold of current American pop. There is no repeating dance hook, just a boldly sung chorus. The song is more about passion than success. I highly doubt that it would be able to blow up on Top 40 radio. It is too different too stick with the pop audience right now. Still, the song proves what a talented singer Florence is, and can hopefully find the band building a solid fan base in the states.

Personally, I think the band would best be suited with a small following rather than mainstream success. MTV did a great job by shedding some light on a band that deserves recognition. Hopefully they will stay true to both their image and vision during their performance tomorrow night. There is nothing worse than a band that sells their image and sound in order to make money. True artist will stick to their vision no matter what the success. With a voice as good as Florence’s there is nothing more that the band should do to impress the audience.

I realize that ‘Dog Days Are Over’ will not appeal to everyone. I do encourage you to give the song a chance and spread your horizons.  The video can be viewed below. It’s a sharp contrast of colors making the video visually pleasing. Even if it does not win tomorrow the band should be thankful that they were even nominated.

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