November 16th is shaping up to be quite the release date. Two of music’s biggest stars, Rihanna and Kanye West, will release their fifth albums that day. Interestingly enough both are on the same label, and considering the popularity and success of each artist one has to wonder, why this is happening?
The last three albums that Kanye released all have debuted at number 1. I am assume that this album will be no different, especially since his successful VMA performance which won back the hearts of the judgmental public. Basically, the Taylorgate incident won’t haunt him anymore. Rihanna is another story. None of her four albums have hit number 1, and that can be attributed to the release dates that she has chosen. ‘Rated R’ came out the same week as Lady Gaga, Susan Boyle, and Adam Lambert. Even with he high profile singles, Rihanna has never been known to be an albums artist.
With ‘Only Girl (in the World’ blowing up on both the radio and itunes (it hit number 1 last night), Rihanna is gaining so major buzz for this next album which see her going back to some dance roots. The public has expressed that they wanted a more fun Rihanna and she gave it to them. She should sell a lot with this album because she is catering to the publics needs. Kanye has a huge follower that is loyal and supporting of his music no matter what. This is why I think that Def Jam will move one of their release dates.
Def Jam is currently one of the biggest labels out right now. A record label always wants to have as many number 1’s as they can garner. Putting two of your biggest artist on the same release day is foolish. They could easily have 2 more number 1 albums if they switch one of them a week forward or back. To be honest with you, I don’t know who would come out victorious at this point in time. I would lean more towards Kanye because of his track record, but the radio has not embraced any of his singles yet (which is a crime because all have been brilliant). Still, Rihanna is heighten her chances with ‘Only Girl’ and she is also said to be dropping an even bigger single before the release date. That could push her ahead if both of her singles are in the Top 10.
So I ask, why Def Jam? I do believe that one of their dates will be changed, because I really don’t see LA Ried risking the chance of Rihanna or Kanye missing a number 1 album. Just for kicks though, who do you think will get the top spot if the dates don’t change?