Ciara flopped big time last year when her third album ‘Fantasy Ride’ failed to make a big impact on the charts. Even with three singles (one of which was a top 10 hit) the album fell off the Billboard 200 faster than it arrived. So Ciara went back into studio to record her fourth album in hope of regaining popularity and success. ‘Basic Instinct’ is scheduled to be released in October and is seeking to bring Ciara back to her roots. First single ‘Ride’ has proven to be a success, reaching the top 5 on the R&B charts and 42 on the Billboard Top 100. Things are starting to look up for Ciara, and if she can release a solid second single this album should bring her back to the top.
Luckily Ciara’s second single is so good that it has the potential of becoming her fourth top 5 hit. ‘Gimme Dat’ has a heart-pounding beat that is sure to set radios and dance floors ablaze. Ciara is returning to the days where her music was made specifically for dancing. Hands down, Ciara is the best dancer of any performer out right now. It is brilliant for her to release a song where she could showcase her talent even more. The beat is so fast that it is hard to imagine what the video for the song will look like, but that’s where the appeal of the song lies; the beat. With its thumping bass and high-speed synths it’s impossible to listen to the song without moving.
It’s the perfect song to end the summer. Ciara’s voice works perfectly with the track because it showcases what she can do vocally. Her voice is weak to say the least, but she knows what she can and can’t do, which makes it work. Her attitude and confidence are strong on the track, making it a solid listen. The song is also a good statement of where Ciara is at in her career. She has to ‘bring it back’ (it being her music), in order to return as one of the top contenders in music. I don’t see any reason why she can’t return to where she once was.
With the proper promotion I can foresee the song being a big hit for Ciara. With the surprising success of ‘Ride’ Ciara has established an honest interest back from the US audience. ‘Gimme Dat’ will just win them over. With a proper video and high profile performances the song could potentially become the anthem to the end of the summer. Lets hope that Ciara’s team puts the proper time and energy into this project to make ‘Basic Instinct’ the best possible album it can be.